target audience questionnaire

Name: ___________________________________________

Age: ____

Gender: ________________

Which of the following magazines do you read or have heard of? Please circle

NME     DIY      Rolling Stone     ID     Q     Glamour     Mojo     Kerrang!     Clash

Other? Please state ____________________

What brands do you like? Please circle

Gym king     Nike     Fucking Awesome/FA Skate     Moncler     Mulberry     Zara     SikSilk    

Missguided     Comme Des Garcons     Supreme     Champion      Kappa      Doc Marten    

SEX skateboards      Palace     RIPNDIP

What Music genres do you enjoy listening to the most? Please circle

Jazz     Hip-hop     Rock     Alternative     Folk     Grime     Pop     Classical     Heavy metal     Electronic

Motown     Northern soul     EDM     R&B     Rap     Trap           

What artists do you like? Please circle  

The Magic Gang     Slipknot     Little Mix     Tyler The Creator     Jason Derulo     The Streets

The Enemy     DJ Khaled     FIDLAR     Xxxtentacion     Slaves     Nicki Manaj     21 Savage   

Moose Blood     MF Doom     Mac Demarco     Skepta

What do you do for fun? Please describe

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

Do you go to gigs/concerts? Please circle

Yes     No

If “yes”, what do you do at them? Please circle

Mosh     Stand     Sit     Dance   

Other? Please state _______________________________________________

__________________________________________________________________

Do you go to festivals? Please circle

Yes     No

How often would you buy a magazine? Please circle

Daily     Weekly     Monthly     Yearly

Other? Please state ___________________________

What is the maximum you would pay for a magazine? Please circle

I wouldn’t     £2      £5      £8     £12

Other? Please state ______

This is the audience questionnaire I handed to 25 people. I then reviewed the questionnaires and it turned out that my target audience picked out some of the more indie genre of answers so therefore i will target my magazine at a indie audience.  

Analysis of existing magazine titles

Analysis of existing magazine titles

Mojo magazine has a simplistic font with a shadow to the back of it. It looks as though it may be from the 80s which makes sense as mojo has done magazines of artists like David Bowie, The Beatles, The Smiths, etc. the fact that Mojo still uses this font may be because it’s reminiscent to the audience that read Mojo during the 80s; linking the font back to the 80s is a technique that can have a nostalgic effect on the older audience.

 DIY is a very simplistic title and is in the same place for every issue of it. The fact that is in the same place makes the magazine recognisable to an audience who see the title every time they see DIY. The fact it’s so simple and smaller than other magazine titles makes it so DIY can put their title in most places on the front image.

 Clash’s font is simplistic. Subtly, Clash has put the left side of the ‘A’ over the right side of the ‘L’. Although this may be hard to notice. or a reader, it adds a bit more to the title and therefore makes it individual. The title of Clash may look similar to other titles but this makes it stand out and makes it different.

Kerrang’s masthead is busy and perhaps the opposite of some of the simplistic mastheads. Kerrang is a rock and heavy metal magazine which may suggest why it has such busy front covers because stereotypically, metal and rock fans are sporadic, messy characters so for their magazines to reflect this makes sense. I may want to think about how my masthead reflects my target audience like kerrang does.

Colour palettes

Contents page improvement

Double page spread improvement

Front cover improvement

After feedback on my front cover, I decided to make some improvements. I made the price smaller, along with the barcode, and also placed the price in a different place. In feedback, I was informed that the image was out of focus; so I then chose a different image that focused on the two.

Grimes double page spread analysis

Grimes double page spread from Alfie Morgan

Grimes contents page analysis

First magazine cover draft

Photos taken