On the front cover of this magazine, black is the main colour used. Other colours
include bright ones like pink, blue, purple gold, green; all of these bight
colours can be feminine because of the tone that the colours are. Therefore the
black advertises to the male audience and the bright colours also show that the
magazine can be for girls and this widens the market for the magazine. The
tagline for the magazine, “The genius of grimes”, covers the part of the photo
that didn’t have much going on in it, I can use this for if my photo features a
space that isn’t being used. DIY has also left space at the bottom of the page
so they can place other artists there; this informs the target audience of what
kind of genre the magazine is. There are a lot of different kinds of artists at
the bottom and so it widens the audience for the magazine. Smaller text is
below the masthead and this features in very DIY magazine; it gives information
about the issue number, the date it’s released and their website. It also states
“set music free” above it, which can target to the kind of rebellious audience
and stereotypically teenagers are rebellious and therefore this magazine can
target to teenagers interested in music. The masthead itself is big, bold, and
simplistic just like most other magazines. Magazines often use this kind of
font because it stands out and people viewing the magazine, even at a glance;
can recognize what magazine it is that they look at. Artist’s names at the
bottom of the page, are all the same size. This even includes Kanye West being
the same size as much smaller bands such as ‘YAK’. DIY may have done this to
show how they aren’t a huge commercial magazine and that they do not give
bigger artists a bigger spotlight than smaller ones. This can market to the
kind of audience who enjoy reading about any artists even if they are not big
which also shows that they may be an alternative music magazine.
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