Analysis of existing magazine titles

Analysis of existing magazine titles

Mojo magazine has a simplistic font with a shadow to the back of it. It looks as though it may be from the 80s which makes sense as mojo has done magazines of artists like David Bowie, The Beatles, The Smiths, etc. the fact that Mojo still uses this font may be because it’s reminiscent to the audience that read Mojo during the 80s; linking the font back to the 80s is a technique that can have a nostalgic effect on the older audience.

 DIY is a very simplistic title and is in the same place for every issue of it. The fact that is in the same place makes the magazine recognisable to an audience who see the title every time they see DIY. The fact it’s so simple and smaller than other magazine titles makes it so DIY can put their title in most places on the front image.

 Clash’s font is simplistic. Subtly, Clash has put the left side of the ‘A’ over the right side of the ‘L’. Although this may be hard to notice. or a reader, it adds a bit more to the title and therefore makes it individual. The title of Clash may look similar to other titles but this makes it stand out and makes it different.

Kerrang’s masthead is busy and perhaps the opposite of some of the simplistic mastheads. Kerrang is a rock and heavy metal magazine which may suggest why it has such busy front covers because stereotypically, metal and rock fans are sporadic, messy characters so for their magazines to reflect this makes sense. I may want to think about how my masthead reflects my target audience like kerrang does.